About

Welcome to Tan & Tide – where beachside beauty meets everyday luxury.

Born from a passion for sun-kissed days, ocean waves, and the confident glow that only the perfect swimwear can bring, Tan & Tide was created with one mission: to make luxury swimwear accessible to every body, everywhere.

We believe that you shouldn’t have to choose between quality and affordability. That style, comfort, and confidence should come as standard—whether you’re lounging poolside in Ibiza, catching sunsets on a Cornish beach, or heading out on a spontaneous trip to the coast.

Affordable Meets Luxe

At Tan & Tide, we’ve redefined what it means to be a luxury swimwear brand. Our collections are crafted with high-end fabrics, flattering fits, and attention to detail—without the designer price tag. Think buttery-soft materials, supportive structure, bold hues, and timeless silhouettes that move with you.

We’re proof that you don’t need to spend hundreds to feel like a million.

Designed for Confidence

Every piece in our collection is thoughtfully designed to accentuate and celebrate your natural shape. We believe confidence is the sexiest thing you can wear, and our swimwear is made to fit and flatter real women, with sizing that embraces curves, hips, busts, and everything in between.

Because confidence isn’t one-size-fits-all. And neither are we.

Inspired by the Tide

From tropical shores to rugged coastlines, nature fuels our aesthetic. Our designs are inspired by sandy palettes, crystal waters, and golden-hour light. Whether you’re into minimal neutrals or statement sets that pop, we’ve got something that speaks your vibe.

A Movement, Not Just a Brand

Tan & Tide isn’t just a label—it’s a lifestyle. It’s about chasing the sun, finding your own rhythm, and soaking up every moment with style and substance. We’re building a global community of bold, carefree, empowered women who aren’t afraid to own their space.

Our Promise

• Luxury quality that doesn’t break the bank

• Ethically sourced and responsibly crafted pieces

• Flattering cuts and versatile styles that last

• Fast worldwide shipping and easy returns

• A genuine connection with our customers—we’re here for the long haul

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So whether you’re packing for your next getaway or just dreaming of warmer days, Tan & Tide is your go-to destination for swimwear that feels as good as it looks.

Join the wave.

Tan beautifully. Tide freely. Live luxuriously.